For Sellers · Calgary Detached
Your home has one launch. We make it count.
The first two weeks on market decide the outcome. Everything below happens before your listing goes live — because after it goes live, you're negotiating from whatever position you built.
3
Defined buyer personas built before your home is photographed
7
Days from strategy session to live, fully marketed listing
100%
Of showings followed up and reported back within 24 hours
0
Price reductions used as a substitute for a marketing plan
Section 01 · The Difference
What a listing should look like, versus what it usually looks like.
| Criterion | Getty Group | Typical listing |
|---|---|---|
| Pricing | Built from sold comparables on your block, adjusted for condition, lot, and timing — then defended in negotiation. | A range pulled from city-wide averages, then reduced when the market goes quiet. |
| Marketing | Persona-targeted paid reach, cinematic video, twilight photography, and a dedicated property page. | MLS entry, a sign, and hope. |
| Buyer feedback | Every showing logged, objections tracked, and strategy adjusted against real evidence. | Occasional verbal updates when the seller calls. |
| Negotiation | Terms, timing, conditions, and deposits are negotiated — not just the number. | Price-only back-and-forth that leaves value on the table. |
Section 02 · Timeline
From first conversation to live listing in seven days.
Nothing is improvised. Each stage produces something the next stage needs.
Days 1–2
Strategy & evidence
- Walkthrough and condition assessment
- Comparable sold analysis for your specific block
- Buyer persona definition and pricing decision
Days 3–5
Preparation & media
- Staging direction and pre-list repairs
- Photography, twilight exteriors, and video
- Copywriting, floor plans, and property page build
Days 6–7
Launch
- MLS live with full media package
- Paid social and search campaigns targeted to personas
- Direct outreach to the Getty Group buyer database
Week 2+
Feedback & negotiation
- Weekly reporting on traffic, showings, and objections
- Campaign adjustments based on actual buyer behaviour
- Offer negotiation on price, terms, and conditions
Next Step
Start with the numbers on your own home.
Tell us about your property and we'll come back with sold comparables, a realistic price range, and what it would take to reach the top of it.
Or call Ali Ghazal directly at 825-254-9900.